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A collection presented behind curved glass in a showroom, fashion wholesale strategy by DE Agency

Wholesale Development for Fashion Brands.

DE Agency builds the commercial foundations of a wholesale channel: what you sell, at what price, on what terms, and in which markets next. Getting in front of the buyers themselves is handled by our showroom and buyer outreach service.

Wholesale that holds up season to season.

A strong wholesale channel depends on more than a good product. Pricing has to work for both the brand and the retailer, order terms have to be sustainable at volume, and sell in materials need to be ready before a buyer meeting rather than after it. This is the commercial groundwork. The meetings themselves sit with showroom and buyer outreach.

01
Wholesale Strategy
Which markets and price points to prioritise, and in what order, based on where your brand is today.
02
Pricing & Margin
Wholesale pricing structured to protect margin while remaining competitive at retail, across currencies and markets.
03
Line Sheets & Order Materials
The documents a buyer works from, prepared to the standard they expect before they commit.
04
Order Terms
Minimums, delivery windows, payment terms and returns, set so that a good season stays profitable.
05
Range & Season Planning
What the collection offers a wholesale buyer season to season, and how it is structured to reorder.
06
Distribution Planning
Where a brand sells next, and in what order, as it expands market by market. For China specifically, see our China Entry Programme.
A showroom of rails and a steel presentation table, fashion wholesale pricing and order terms
Terms
Priced and structured to hold margin
Pieces suspended against a dark wall, a fashion collection presented the way a buyer expects
Presentation
Shown the way a buyer expects to see it
Next Step

Start with a brand evaluation.

A 30 minute call to understand your brand, followed by a 1.5 hour strategy session with a considered direction and next steps.

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