From first Chinese visibility to showroom introductions and wholesale development. The China Entry Programme is one route into the market, delivered in three tiers, run by our teams in London, Paris and Shanghai.
One programme, delivered in three tiers, that takes a brand from first visibility with Chinese consumers through to showroom introductions and wholesale development. Each tier builds on the one before it: be seen, get ready, enter, sell, develop. Tiers are contracted for two seasons, because a brand is not judged in China on a single drop.
RedNote management. The brand becomes visible in China before it approaches the market commercially.
Everything in Tier 01, plus the commercial materials a Chinese buyer expects to see. Buyers discover the brand, understand the product, and see a live local presence.
Everything in Tiers 01 and 02, plus showroom identification, buyer mapping and the appointments themselves.
RedNote, or 小红书, is where Chinese consumers and buyers discover and research a brand. This tier establishes that presence and keeps it live, run by a Mandarin speaking specialist based in China rather than managed remotely. See our RedNote and Xiaohongshu service for how the platform works.
Everything in Tier 01, with RedNote management continuing throughout. This tier builds the commercial layer: what a buyer is sent, what they see, and what the collection costs in this market. We do not tell you what you need. We create it.
Everything in Tiers 01 and 02. RedNote management continues and the commercial assets are already in place, so this tier is about opening doors: identifying the right showrooms, mapping the buyers, and running the outreach and appointments that follow.
In Europe, London and Paris, with more than fifteen years in luxury and contemporary wholesale. In China, Shanghai, with Mandarin speaking specialists on the ground. We know how European wholesale works, and our Shanghai team translates it: the language, the buyers, the showrooms and the way a brand is read in China.
A full breakdown of the three tiers, including what each one costs, is available to download from the homepage.
A full breakdown of the three tiered programme, including RedNote management, pricing strategy and buyer mapping.